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I'm a Senior Web Designer and Design Lead based in Mexico City, with 13 years of experience building and shipping websites for international clients in healthcare, telecom, and e-commerce, mostly for Mexican, U.S. and Canadian companies, fully remote.
For the past four years I've led the design function at Wishpond's INVIGO healthcare vertical, where I own the full production process: from UX research and Figma prototypes through WordPress and Elementor builds, QA, and deployment. My team has shipped 50+ client websites and landing pages in that time, and the vertical became Wishpond's highest-revenue segment, something I'm genuinely proud of.
Before that, I spent 11 years at ACIR Radio Group, where I eventually led the digital department across 30+ national radio station websites — including the launch of iHeartRadio México. These days I also use AI tools daily in my design and development workflows, and I'm building my own SaaS product on the side. If you're looking for a designer who can lead, build, and ship — let's talk.
- Own end-to-end website production: UX research, Figma prototyping, WordPress/Elementor build, QA, and deployment.
- Shipped 50+ websites and landing pages for healthcare clients across the US and Canada.
- Scaled INVIGO into Wishpond's highest-revenue vertical through design-led quality improvements.
- Cut production costs 50%+ by standardizing workflows and renegotiating supplier contracts.
- Lead a cross-functional team of designers, developers, and engineers across multiple time zones.
- Led the modernization of 30+ national radio station websites, establishing unified UX and visual identity standards.
- Created and launched the iHeartRadio México portal from the ground up.
- Managed the web development department: team hiring, sprint planning, and multi-project delivery.
- Developed and deployed Amazon Alexa Skills for all national stations.
